During this association, Mastercard will be the title sponsor for all international matches (both women and men) held on home grounds, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches held in India.
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This sponsorship and the activations around it are aimed at enhancing Mastercard’s connection with cricket lovers across the country and beyond. For a brand that is highly invested in sponsorships worldwide with marquee properties like the UEFA Champions League, the Grammys, the Cannes Film Festival and the Australian and French Open tennis tournaments, Mastercard`s tie-up with the BCCI further enhances its prestigious portfolio of partnerships.
Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) said, “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI`s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard`s support in building Indian cricket. This sport is more than a passion point, it is a way of life and we look forward to some innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration.”
“MS Dhoni, India’s legendary cricketer who has been Mastercard`s ambassador for over four years added, “Cricket has been my life and given me everything I have. I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, and especially the domestic, junior and women`s cricket. The Ranji and junior players of today will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”
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.Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard said, “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognized “Priceless” platform offers us the unique opportunity to delight our cardholders, customers and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in several countries around the world. It is therefore particularly relevant and opportune for us to have acquired the title sponsor rights for all home international and domestic cricket matches organized by the BCCI.”
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