Jawhar Sircar mentioned the change within the brand of coloration will ‘affect voters’ simply earlier than Lok Sabha 2024 elections.
The former CEO of Prasar Bharti and TMC MP Jawhar Sircar have criticised the brand new brand for the federal government’s flagship channel, Doordarshan News Channel. DD News revealed its new official brand on Tuesday, which is now saffron as a substitute of ruby purple.
The former Prasar Bharti CEO has questioned the need of making the change in time for the Lok Sabha elections. He took X ( previously generally known as Twitter) and wrote, “National broadcaster Doordarshan colours its historic flagship logo in saffron! As its ex-CEO, I have been watching its saffronisation with alarm and feel — it’s not Prasar Bharati any more — it’s Prachar Bharati! “
National broadcaster Doordarshan colors its historic flagship brand in saffron!
As its ex-CEO, I’ve been watching its saffronisation with alarm and really feel —
it’s not Prasar Bharati any extra
— it’s Prachar Bharati! https://t.co/a2r6zBLc3C
— Jawhar Sircar (@jawharsircar) April 18, 2024
Jawhar Sircar mentioned the change within the brand of coloration will ‘affect voters’ simply earlier than Lok Sabha 2024 elections. In a unique Tweet, he wrote “,As ex CEO of Prasar Bharati it hurts to see the saffronisation of Doordarshan’s logo — just before elections! It will influence voters, by overlaying the colour one religion and Sangh parivar colour with a ‘neutral’ Public Broadcaster and a biassed Govt/Regime!”
DD News revealed the change on platform X on Tuesday. The channel wrote, “While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before. Experience the all-new DD News!” The channel additional added,”We have the courage to put: Accuracy over speed, Facts over claims, Truth over sensationalism…Because if it is on DD News, it is the truth! DD News – Bharosa Sach Ka.”
While our values stay the identical, we at the moment are obtainable in a brand new avatar. Get prepared for a information journey like by no means earlier than.. Experience the all-new DD News!
We have the braveness to place:
Accuracy over pace
Facts over claims
Truth over sensationalismBecause whether it is on DD News, it… pic.twitter.com/YH230pGBKs
— DD News (@DDNewsdwell) April 16, 2024
