In a tweet, Elon Musk, the previous Twitter boss, declared Linda Yaccarino, former head of NBCUniversal’s promoting division, as CEO of Twitter. Yaccarino has been an important a part of NBCUniversal for greater than ten years, and all through that point she has pushed for the adoption of improved strategies for figuring out the efficacy of promoting.
She was instrumental within the debut of NBCU’s ad-supported Peacock streaming service whereas serving as the corporate’s chief of promoting gross sales, a feat that highlights her excellent background within the sector. With 19 years of service underneath his belt, Yaccarino has an intensive profession with Turner Entertainment.
Who is Linda Yaccarino?
Linda Yaccarino is recognised for modernising and bringing the community’s promoting gross sales organisation into the digital period. Executive Vice President/COO Advertising Sales, Marketing, and Acquisitions was indicated as her most up-to-date place. Her in depth expertise and subject-matter competence are demonstrated by her credentials.
Yaccarino attended Penn State University to review telecommunications and liberal arts. Her scholastic historical past is equally as superb as her profession accomplishments, and it certainly helped her succeed within the advertising discipline.
Elon Musk and Yaccarino are conversant in each other. In reality, Yaccarino spoke with Musk at a Miami promoting conference final month. Yaccarino demonstrated her help for Musk and his endeavours by urging the gang to applaud Musk on the convention and praising his work ethic.
I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!@LindaYacc will focus totally on enterprise operations, whereas I give attention to product design & new expertise.
Looking ahead to working with Linda to rework this platform into X, the every thing app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
