NEW DELHI: Country’s main retailer Reliance Retail has plans to take its Swadesh store, retailing conventional Indian artwork and craft, to the US and Europe. Reliance Retail on Wednesday opened its first standalone store of Swadesh at Hyderabad, which was inaugurated by Nita Ambani, founder and chairperson of Reliance Foundation.
Spread over 20,000 sq. toes, Swadesh store would have over 400 merchandise of handmade textiles, handicrafts, agricultural merchandise which are listed with geographical indications.
It has facilitated the sourcing of 100 per cent genuine crafted merchandise, instantly from artisan communities having signed an settlement with the Ministry of Textiles.
“Swadesh is an ode to India’s traditional arts and artisans. It’s our humble initiative to preserve and promote our country’s age-old arts and crafts. Swadesh highlights the spirit of ‘Make in India’ and offers respect and sustenance to our skilled craftsmen and craftswomen,” stated Nita Ambani.
Swadesh merchandise are the pleasure of our nation, she added.
“… through Swadesh we hope to give them the global recognition that they richly deserve,” stated Ambani including, “that is why we are excited to expand Swadesh not just across India, but internationally, too, in the US and Europe.”
Swadesh is born out of Reliance Foundation’s long-standing dedication to promote conventional artists and artisans and imaginative and prescient of making a platform to showcase their expertise and talent to a wider viewers.
It goals to revolutionise the best way India’s age-old arts and crafts are perceived globally, stated an announcement from Reliance.
Swadesh shops will retail handicrafts and artwork objects, furnishings, masks, toys and puppets, jewellery, homeware for eating and kitchen, work and wall murals, attire and equipment equivalent to shawls, materials, stoles and sarees, house linen, wellness merchandise and way more.
Reliance Foundation is the philanthropic arm of Reliance Industries Ltd.
Reliance Retail is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding firm of all of the retail firms below the RIL (Reliance Industries Limited) group.
RRVL had reported a consolidated turnover of Rs 2.6 lakh crore within the 12 months ended March 2023.
Spread over 20,000 sq. toes, Swadesh store would have over 400 merchandise of handmade textiles, handicrafts, agricultural merchandise which are listed with geographical indications.
It has facilitated the sourcing of 100 per cent genuine crafted merchandise, instantly from artisan communities having signed an settlement with the Ministry of Textiles.
“Swadesh is an ode to India’s traditional arts and artisans. It’s our humble initiative to preserve and promote our country’s age-old arts and crafts. Swadesh highlights the spirit of ‘Make in India’ and offers respect and sustenance to our skilled craftsmen and craftswomen,” stated Nita Ambani.
Swadesh merchandise are the pleasure of our nation, she added.
“… through Swadesh we hope to give them the global recognition that they richly deserve,” stated Ambani including, “that is why we are excited to expand Swadesh not just across India, but internationally, too, in the US and Europe.”
Swadesh is born out of Reliance Foundation’s long-standing dedication to promote conventional artists and artisans and imaginative and prescient of making a platform to showcase their expertise and talent to a wider viewers.
It goals to revolutionise the best way India’s age-old arts and crafts are perceived globally, stated an announcement from Reliance.
Swadesh shops will retail handicrafts and artwork objects, furnishings, masks, toys and puppets, jewellery, homeware for eating and kitchen, work and wall murals, attire and equipment equivalent to shawls, materials, stoles and sarees, house linen, wellness merchandise and way more.
Reliance Foundation is the philanthropic arm of Reliance Industries Ltd.
Reliance Retail is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding firm of all of the retail firms below the RIL (Reliance Industries Limited) group.
RRVL had reported a consolidated turnover of Rs 2.6 lakh crore within the 12 months ended March 2023.
