Reported By:| Edited By: |Source: |Updated: Oct 07, 2022, 05:12 PM IST
Omara Dates brings Amitabh Bachchan as strategic partner & brand ambassador to introduce Gourmet Saudi Dates to India
Mr. Amitabh Bachchan has partnered with healthy snacks brand, Omara Dates, which recently hit stores in India, with its range of the finest gourmet Saudi dates.
Through this association, Omara Dates aims to enhance the adoption of this health food for daily snacking and gifting.
Their campaign themed as ‘pyaar bhi, khayaal bhi’ urges people to include care along with their gestures of love. Because Omara dates are both lip-smacking delicious as well as power-packed with health benefits, it is the only way to show both love and care, be it to the self or for others.
“Dates have been part of my daily routine and keep me energized throughout the day. Delighted to partner with Omara Dates” said Mr. Bachchan, in a statement.
Omara’s high-quality dates are hand-picked from one of the world’s largest date farms in Saudi Arabia whose extremely dry desert is known to produce some of the best varieties. These dates are then processed and packaged in a state-of-the-art facility in India to ensure that their purity, natural texture and flavors are retained.
“Dates are being imported into India for many years and we have become the largest importer in the world with almost 350 thousand metric tons landing here from more than 30 countries. However, the consumer demand has shifted from the value priced “dry variety” to higher priced “fresh variety”. Consumers are demanding the best quality available. However, there is a vacuum in the market and not many brands can promise to fulfil that. This is where Omara steps in. Our aim is to ensure that every household gets access to this superfood and enjoy the associated health benefits. With Mr. Bachchan’s association with Omara, we are confident of creating more awareness for quality dates in the Indian Market through him” says Supreeth M (Sandy), Co-Founder & Director Finance.
Stressing on the philosophy behind launching the brand, Anil Nair, Founder & Managing Director of Omara Dates, said, “We believe that the best of things in life are the ones produced by nature and everyone deserves it. With our robust pan-India distribution network through 70 plus distributors, all major retail outlets, airport stores and all foremost e-commerce platforms including our website; we would be able to make Omara Dates available to everyone who would choose a healthy alternative to their sweet cravings”
Log on to www.omaradates.com to browse through the exciting range of products.
About Omara Dates:
Omara Dates have been launched by Aberdeen Group, subsidiary of a Global Conglomerate, with business interests in the Middle East, Indian Sub-Continent & Africa.
Aberdeen has a robust distribution network in India and represents some of the leading International FMCG brands.
(Above mentioned article is a Consumer connect initiative, This article does not have journalistic/editorial involvement of IDPL, and IDPL claims no responsibility whatsoever)
