Newly appointed Twitter CEO Linda Yaccarino expressed her pleasure to contribute to the platform’s transformation and the way proprietor Elon Musk’s imaginative and prescient for a greater future has motivated her, stated in a tweet on Saturday, May 13, 2023.
It was Yaccarino’s first public assertion because it was revealed on Thursday that she was in discussions to succeed Elon Musk as CEO of Twitter. Musk, who has been Twitter’s CEO since buying the corporate for $44 billion in October, made the announcement of her hiring on Friday.
“I’ve long been inspired by [Musk’s] vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino tweeted.
Yaccarino will take over a social media firm that has been struggling to get better from a decline in advert income and is closely indebted.
Since Musk acquired Twitter, advertisers have deserted the service out of worry that their commercials can be displayed subsequent to offensive content material as a result of the agency laid off nearly 80% of its staff. Earlier this 12 months, Musk recognised the dramatic drop in Twitter’s advert income.
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While Musk acknowledged that Yaccarino will help within the growth of an “everything app,” which he has beforehand acknowledged might present a spread of companies corresponding to peer-to-peer funds, his selection of an advert business veteran prompt that digital commercials would stay the corporate’s main precedence.
About Twitter CEO Linda Yaccarino:
“Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!,” Musk stated in a tweet on Friday (May 12) however didn’t provide different particulars.
Yaccarino, who spent a number of years modernising the advert enterprise at NBCUniversal, a Comcast Corp. subsidiary, stated she is dedicated to Twitter’s future and that person participation is crucial to creating Twitter 2.0.
Yaccarino is the chairman of the WEF’s Taskforce on the Future of Work and a member of the steering committee for the WEF’s Governors of the Media, Entertainment, and Cultural Industries.
