Superstar Shah Rukh Khan (SRK) appears to be probably the most seen throughout this IPL season as he reigned supreme with a 12% share of ad volumes spanning the primary 37 matches of IPL this season, in response to knowledge culled from TAM Sports.He was adopted by Ajay Devgn, who mopped up 7% share within the general ad quantity. Other high movie star endorsers embody cricketers – Virendra Sehwag, Ravichandran Ashwin and Hardik Pandya – at 4% share every. In the final season, Bollywood star Aamir Khan had topped the listing with 10% share.
Interestingly, sportsmen claimed a majority of name endorsements throughout IPL 17, representing 50% of ad volumes, with Bollywood actors following at 36%. In the earlier IPL season, Bollywood actors had a majority share of 53%, adopted by sports activities personalities at 39%.
Brands are cashing in on the excessive eyeballs. Among high promoting manufacturers on this version embody ecomm-gaming, pan masala, gentle drinks and face wash.
This IPL season, TV viewership has already damaged all earlier information on the midway mark and surpassed the pre-Covid (2019) stage. Disney Star, citing the newest BARC knowledge, had lately mentioned the viewership for first 34 matches totalled practically 45.9 crore, highest ever throughout all editions.
“Advertisers use celebrities for their brand endorsements who are high in their target segment’s popularity ranking. This is further aided by the celeb’s continuous presence in media, thus giving the celeb’s face a further filip to their ease of recognition,” LV Krishnan CEO Tam Media Research advised TOI.
Industry consultants say SRK prices a model endorsement charge of Rs 3 to five cr every. He endorses Joy face wash, Ultratech cement, Vanesa deodorant, and Vimal pan masala. They added SRK is probably the most seen model this 12 months. “There has been a revival of ‘model SRK’ using on the success of his film hits in 2023. The notion of name SRK has undergone a change. Earlier firms used him as a quintessential romantic. Now it is upscale, fashionable and prestigious,” says Sandeep Goyal, chairman Rediffusion.
