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Eyes on small biz: Google apps tap into Bengali, Tamil & Telugu

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LAS VEGAS: Google has added Bengali, Tamil and Telugu, amongst 52 further languages it has introduced, to its ‘Workspace’ — a platform with 3 billion customers comprising AI-powered apps like Gmail, Chat, Meet, Calendar, Drive and Docs.
The tech big is seeing “India as a strong market with Workspace, both in consumer space as well as businesses”, Google Workspace VP and GM Aparna Pappu mentioned on the Google Cloud Next ’24 convention right here just lately.
She additionally introduced an AI-powered video creation app for work — Google Vids — to be launched in June in Google Workspace Labs, together with a slew of different new choices.
“In our initial launch, we had supported Hindi. Of the 52 additional languages that we have launched and announced, we have Bengali, Tamil and Telugu in there as well. That’s because that’s where user interest is,” she added.
“We have been spending a lot of time understanding what small businesses mean in India. A team will be visiting India to find out aspects like what businesses need over there, does our road map match theirs,” she mentioned.
“Vids is video, writing, production and editing assistant — all in one — and can work alongside Google’s other productivity tools like Docs, Sheets and Slides. People tell stories at work everyday, whether it’s HR onboarding new employees to the organisation’s mission, training team creating digital learning experiences or a sales person pitching a new client on the benefits of their offering. Now, everyone can be a great storyteller through video,” she mentioned.
On the menace of pretend movies particularly in an election 12 months, Aparna mentioned: “One of the things that makes Workspace a great space to deploy AI is the key principle that the user is in charge. The user makes the decision. You take responsibility as an author and as a collaborator. Your name is associated with the document. That changes the nature of kind of stuff people create,” she mentioned.
And, as govts internationally deliberate on introducing laws to control applied sciences akin to AI, Google Cloud CEO Thomas Kurian mentioned the necessity to make sure that any coverage launched must be implementable technologically. “We are discussing the issue with govts including the US and countries in Europe and Latin America. We have always been open to policy and regulation models,” Kurian mentioned, throughout a roundtable with mediapersons. “We need to ensure that whenever a policy is drawn up, it can actually be implemented technologically. Because all this is piece of software, and you would want to put a policy on there, that can be implemented on software,” Kurian mentioned.
(This author was in Las Vegas on the invitation of Google)


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