Salman Khan starrer Tiger 3 was shot on RED cinema cameras. (Image: RED/Anay Goswamy)
Nikon is shopping for RED Digital Cinema to enter the digital cinema digicam house, and create ‘distinctive’ innovation. Here are all the small print.
Nikon, the famend Japanese imaging firm, is about to accumulate RED Digital Cinema, a outstanding producer of cinema-grade cameras just like the Red V-Raptor and Komodo. In this acquisition, RED will transition right into a fully-owned subsidiary of Nikon.
For these unfamiliar, RED cinema cameras have persistently performed a major position in Hollywood productions. They have garnered a loyal fan base amongst main administrators and cinematographers globally as a consequence of their picture high quality, proprietary RAW compression expertise, and different notable options.
“This agreement was reached as a result of the mutual desires of Nikon and RED to meet the customers’ needs and offer exceptional user experiences that exceed expectations, merging the strengths of both companies,” Nikon mentioned on Thursday.
Nikon additional notes that it’s Nikon’s “expertise in product development, exceptional reliability, and know-how in image processing, as well as optical technology and user interface,” and RED’s “unique image compression technology and color science,” that may enable it to develop distinctive merchandise within the cinema digicam house.
To identify a couple of, RED cameras have been used within the manufacturing of TV reveals and flicks resembling Bollywood’s Tiger 3, Netflix’s ‘Squid Game,’ ‘Peaky Blinders,’ and Marvel’s ‘Captain Marvel,’ amongst others. Additionally, a number of the most outstanding YouTubers, together with Marques Brownlee, extensively often called MKBHD with roughly 18.5 million subscribers, want RED cameras for capturing their tech-related content material.
This improvement is intriguing, significantly in mild of the shared historical past between the 2 firms. In 2022, RED filed a lawsuit towards Nikon, alleging that Nikon had violated its compression expertise by replicating and implementing it in one in every of their professional-grade cameras by means of a software program replace. The lawsuit resulted in 2023.
Established by Jim Jannard in 2005, RED.com LLC is headquartered in Foothill Ranch, California, USA.
