Rise of on-line astrology platforms: Young professionals and startup founders in India are more and more seeking the guidance of astrologers to navigate the challenges of their careers. With pay cuts, career stagnation, and potential layoffs, these people are turning to on-line astrology platforms to achieve perception into their future prospects.
Some on-line astrology platforms instructed ET that they’ve seen extra young professionals and startup founders seeking consultations these days. They’re interested in their future prospects, asking about issues like wage raises, job promotions, career development, and even contemplating switching jobs. Startup founders are additionally fascinated by how their fundraising efforts will fare and the dynamics with their co-founders.
One such astrology platform, GaneshaSpeaks, reported a 58% year-on-year development in income final fiscal 12 months. Hemang Arunbhai Pandit, the founder, said in recent times, their astrology platform has skilled a tenfold surge in consultations sought by young professionals and entrepreneurs, primarily aged between 23 and 35, seeking guidance on career and enterprise issues.
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Pandit talked about that their dwell chat enterprise with astrologers grew by 58% from FY20-21 to FY22-23 and by 70% from FY19-20 to FY22-23.
Roughly one-third of consultations on platforms like Astrotalk and Astroyogi deal with matters comparable to efficiency evaluations, wage raises, and considerations about dropping their jobs.
Astrotalk acquired $20 million in Series A funding from New York-based enterprise capital agency Left Lane Capital, experiencing a vital income improve from Rs 65 crore in FY21 to Rs 282 crore in FY23. Similarly, web revenue surged from Rs 11.2 crore to Rs 27 crore throughout the identical interval. Moreover, its consumer base skyrocketed from 2.5 million in FY21 to 19 million in FY24.
Puneet Gupta, the founding father of Astrotalk, famous a excessive quantity of queries concerning layoffs, wage will increase, potential job modifications, and related matters.
As demand surges and consumer bases develop, astrology and non secular tech platforms are experiencing exponential enterprise development.
Gupta of Astrotalk projected estimated income development of Rs 630 crore and web revenue development of Rs 130 crore for FY24. Astrotalk plans to realize this via strategic acquisitions to develop into worldwide markets, set up new enterprise verticals, and recruit for key management positions.
Astroyogi’s COO, Aditya Kapoor additionally reported a tenfold improve in consumer base in comparison with the pre-pandemic interval. In cities with excessive social media utilization, 60% of on-line astrology customers are from Gen Z, whereas non-Gen Z customers make up the remaining 40%.
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Experts be aware that young folks from each metropolitan areas and small cities are seeking solutions amidst rising stress and uncertainty within the exterior enterprise setting.
Major cities comparable to Delhi, Mumbai, Bengaluru, Lucknow, Jaipur, Chandigarh, and Ludhiana contribute considerably to the consumer visitors on these platforms.
Consultations are provided at various value factors, starting from Rs 10 per minute to Rs 200 per minute, relying on the astrologer’s experience. Interestingly, many of those astrologers are not solely certified in astrology but in addition maintain backgrounds in fields like engineering and chartered accountancy.
While astrologers use the place of planets to foretell the career paths of young people and the destiny of entrepreneurs, describing their apply as a mix of arithmetic and statistics, some critics stay skeptical about its scientific basis.
Avinash Patil, president of Maharashtra Andhashraddha Nirmoolan Samiti was quoted as saying, “The rising uncertainty, insecurity and anxiety all around are leading many from the younger generation to turn to astrology and spirituality for answers, but rational analysis says it has no scientific basis.”
Some on-line astrology platforms instructed ET that they’ve seen extra young professionals and startup founders seeking consultations these days. They’re interested in their future prospects, asking about issues like wage raises, job promotions, career development, and even contemplating switching jobs. Startup founders are additionally fascinated by how their fundraising efforts will fare and the dynamics with their co-founders.
One such astrology platform, GaneshaSpeaks, reported a 58% year-on-year development in income final fiscal 12 months. Hemang Arunbhai Pandit, the founder, said in recent times, their astrology platform has skilled a tenfold surge in consultations sought by young professionals and entrepreneurs, primarily aged between 23 and 35, seeking guidance on career and enterprise issues.
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Pandit talked about that their dwell chat enterprise with astrologers grew by 58% from FY20-21 to FY22-23 and by 70% from FY19-20 to FY22-23.
Roughly one-third of consultations on platforms like Astrotalk and Astroyogi deal with matters comparable to efficiency evaluations, wage raises, and considerations about dropping their jobs.
Astrotalk acquired $20 million in Series A funding from New York-based enterprise capital agency Left Lane Capital, experiencing a vital income improve from Rs 65 crore in FY21 to Rs 282 crore in FY23. Similarly, web revenue surged from Rs 11.2 crore to Rs 27 crore throughout the identical interval. Moreover, its consumer base skyrocketed from 2.5 million in FY21 to 19 million in FY24.
Puneet Gupta, the founding father of Astrotalk, famous a excessive quantity of queries concerning layoffs, wage will increase, potential job modifications, and related matters.
As demand surges and consumer bases develop, astrology and non secular tech platforms are experiencing exponential enterprise development.
Gupta of Astrotalk projected estimated income development of Rs 630 crore and web revenue development of Rs 130 crore for FY24. Astrotalk plans to realize this via strategic acquisitions to develop into worldwide markets, set up new enterprise verticals, and recruit for key management positions.
Astroyogi’s COO, Aditya Kapoor additionally reported a tenfold improve in consumer base in comparison with the pre-pandemic interval. In cities with excessive social media utilization, 60% of on-line astrology customers are from Gen Z, whereas non-Gen Z customers make up the remaining 40%.
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Experts be aware that young folks from each metropolitan areas and small cities are seeking solutions amidst rising stress and uncertainty within the exterior enterprise setting.
Major cities comparable to Delhi, Mumbai, Bengaluru, Lucknow, Jaipur, Chandigarh, and Ludhiana contribute considerably to the consumer visitors on these platforms.
Consultations are provided at various value factors, starting from Rs 10 per minute to Rs 200 per minute, relying on the astrologer’s experience. Interestingly, many of those astrologers are not solely certified in astrology but in addition maintain backgrounds in fields like engineering and chartered accountancy.
While astrologers use the place of planets to foretell the career paths of young people and the destiny of entrepreneurs, describing their apply as a mix of arithmetic and statistics, some critics stay skeptical about its scientific basis.
Avinash Patil, president of Maharashtra Andhashraddha Nirmoolan Samiti was quoted as saying, “The rising uncertainty, insecurity and anxiety all around are leading many from the younger generation to turn to astrology and spirituality for answers, but rational analysis says it has no scientific basis.”
