How Flam supercharged Dr. Shashi Tharoor’s campaign with a Visual Experience


An app-free Mixed Reality expertise that delivers the message with a visible delight

India’s 2024 General Elections are witnessing a tech revolution. Political campaigns, at all times eager to achieve voters, at the moment are embracing highly effective instruments like Flam’s AI-powered Mixed Reality (MR) experiences.

This revolutionary method was lately showcased in Kerala by Dr. Shashi Tharoor, MP for Trivandrum. As a part of his “Scan Me” campaign, he collaborated with Flam to create a distinctive “Mixed Reality Postcard.” These postcards, when scanned with a cellphone’s digicam (no app obtain wanted!), got here alive with a customized video message from Dr. Tharoor himself.

Flam, a Bengaluru and San Francisco-based startup, makes use of MR to rework model communication and promoting. Their expertise creates charming experiences instantly on smartphones with out the effort of app downloads. Dr. Tharoor himself took to Twitter to reward Flam’s “innovative use of Mixed Reality tech” for maximizing voter engagement. He even hailed Flam as a “pioneer of tech-enabled mass communication.”

According to Shourya Agarwal, Flam’s co-founder, the corporate’s core mission is to “cultivate deeper audience engagement and dismantle communication barriers.” Their platform empowers organizations to attach with their goal demographics in a extra impactful and significant means.

Dr. Tharoor’s profitable campaign with Flam is a prime illustration of how fashionable expertise can revolutionize data dissemination. Flam is ushering in a new period of political communication, beckoning us towards a future brimming with the chances of MR.


Nilesh Desai
Nilesh Desai
The Hindu Patrika is founded in 2016 by Mr. Nilesh Desai. This website is providing news and information mainly related to Hinduism. We appreciate if you send News, information or suggestion.


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