Micro-moment marketing – A game changer

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Micro-moments are the moments where the customer learns, do, discover, and watch in a product. These moments are rich in providing insights into customer decisions and preferences. Consumer behavior is a broad term, and the long run’s marketing strategy is possible when micro-moment marketing is taken under consideration.

The customer does not look for any brand in general; he looks for the business and the products that satisfy his needs. Micro moment marketing creates valuable content for attracting customers with a short attention span. If the company, irrespective of its market size, tries to know customers’ micro-moments, then the content and awareness become meaningful and provide ROI.

The marketer attempt to answer the customer’s what, who, why, and where requires clear focus and differentiation. Many companies revamp their shopping experience from time to time. Coca-Cola, Pepsi, and Cadbury have been consistent in studying their micro consumer moments and customizing their products accordingly.

Online marketers have the best strategy in the form of micro-moment marketing to create differentiation in the market. The customer journey relates to product revenue and awareness. Amazon is of the best online brand that is quite well-versed with online users’ micro-moments. The Starbucks keeps its innovations geared up for micro-moments marketing.

Adapting to a shift in technology is another important milestone for developing the micro-moments of customers. The use of Chatbots, drones have transformed the customer buying journey. The factors like time, media, technology, and products rapidly impact customers’ micro-moments, and the game of marketing gets changed.

The example of Jio is quite relevant in becoming a game-changer in the telecommunication industry. The sudden disappearance of brands like Nokia and HTC are good examples of not knowing the game-changing marketing moments. The failure of General Motors Cars in India has been the finest example of not using micro-moments marketing.

The company, Kodak is known for Photography, started falling due to the emergence of digital technologies in the late 1980s. Finally, it got defunct in 2012. Working on different types of business designs does not always work in disruptive markets. Micro-moments marketing provides insights into customers’ psyche and their orientations.

The sooner the company realizes the need for micro-moment marketing, the better the company becomes. The growth of the company has always been dependent on the customer’s satisfaction.

DISCLAIMER : Views expressed above are the author’s own.

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