MUMBAI: Mahindra Group-owned premium motorbike agency Classic Legends, which has three motorbike brands beneath it, is operating a marathon and can navigate any problem within the rebuilding of the resurrected brands like Jawa, group chairman Anand Mahindra has mentioned.
Speaking on the launch of all-new Jawa 42 FJ motorbike right here, Mahindra additionally mentioned that tales construct brands and brands are nothing however an aggregation of tales.
The newest providing within the neo-classic section is priced at almost Rs 2-lakh onwards and would compete with the likes of Royal Enfield’s Classic 350 and Hunter.
In Oct 2016, Mahindra & Mahindra, by means of its subsidiary Classic Legends (CLPL), signed a licensing deal to launch bikes beneath the Jawa model identify in India and different East Asian international locations.
The similar 12 months, the corporate acquired British motorbike model BSA as nicely.
Speaking on the launch of all-new Jawa 42 FJ motorbike right here, Mahindra additionally mentioned that tales construct brands and brands are nothing however an aggregation of tales.
The newest providing within the neo-classic section is priced at almost Rs 2-lakh onwards and would compete with the likes of Royal Enfield’s Classic 350 and Hunter.
In Oct 2016, Mahindra & Mahindra, by means of its subsidiary Classic Legends (CLPL), signed a licensing deal to launch bikes beneath the Jawa model identify in India and different East Asian international locations.
The similar 12 months, the corporate acquired British motorbike model BSA as nicely.
