The INMA competitors, which evaluates information media firms throughout two segments of nationwide manufacturers and regional manufacturers, attracted 771 entries from 245 information media manufacturers in 43 international locations.
TOI’s ‘Roads So Annoying’ marketing campaign, centered on Chennai visitors, which aimed at highlighting visitors points utilizing sarcasm and important content material, received three awards below the classes of finest public relations or group service marketing campaign, finest use of social media and finest use of print.
The ‘Roads So Annoying’ marketing campaign elevatedChennai’s visitors consciousness, with 22 million social engagements and chief minister and different celebrities retweeting the marketing campaign. Traffic challans jumped to 202,000, an 89% hike, with 25,000 for cease line violations, and 565 new cease strains, reflecting the marketing campaign’s success in enhancing visitors adherence.
The ‘Unplastic India’ marketing campaign, which centered on creating public consciousness across the ban on the usage of single-use plastic and educating about alternate options, bagged two awards. It was the winner within the ‘best use of print’ class and completed second in ‘best public service or community service campaign’.
The marketing campaign used a collection of startling — even stunning — pictures of sea animals to stun readers to learn extra in regards to the subject and establish options for the identical. To construct a behavior of environment-friendly decisions, 21 suggestions had been shared within the newspaper to remove single-use plastic over 21 days. The key name to motion — signing a web based pledge to remove single-use plastic — noticed participation from over 5 lakh folks.
TOI’s ‘I am Kolkata’ marketing campaign bagged an award for finest use of generative AI in buyer dealing with merchandise. The ‘I am Kolkata’ marketing campaign allowed town’s residents to share their phrases on Kolkata, which they usually describe as an emotion, including a contact of personalisation.
For those that had been discovering it tough to sew their phrases collectively, a ChatGPT plugin was included within the ‘I am Kolkata’ web site, which gave phrases on town, based mostly on the inputs given. People of Kolkata engaged digitally, giving a attain of 18 million, 7.5 million engagements, and 25.4 million video views.
