MUMBAI: Consumer electronics large Samsung is betting on the rising premiumisation development in India with the launch of its first online-to-offline lifestyle store in the nation.
Located at the coronary heart of India’s monetary hub Mumbai, the store will showcase Samsung’s top-of-the-line premium merchandise by means of distinctive curated experiences and real-life eventualities.This new store showcases the agency’s widest premium portfolio starting from smartphones to televisions, fridges, washing machines and different merchandise, leveraging the energy of Samsung’s AI ecosystem.
“Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC (Bandra Kurla Complex) is all about. We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology ,” mentioned JB Park, president & CEO at Samsung Southwest Asia.
Helped by an increasing working inhabitants and rising disposable incomes, Indians are upgrading their purchases and are prepared to shell out extra cash to purchase premium merchandise.
“The market itself is moving towards premium. It is a phenomenon which is cutting across—-be it television, refrigerator, washing machines, our galaxy devices or laptops. In our own brand stores, we have reached a point where now 65%-66% of the sales is coming from this category,” Sumit Walia, senior director D2C enterprise at Samsung India advised TOI.
Located at the coronary heart of India’s monetary hub Mumbai, the store will showcase Samsung’s top-of-the-line premium merchandise by means of distinctive curated experiences and real-life eventualities.This new store showcases the agency’s widest premium portfolio starting from smartphones to televisions, fridges, washing machines and different merchandise, leveraging the energy of Samsung’s AI ecosystem.
“Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC (Bandra Kurla Complex) is all about. We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology ,” mentioned JB Park, president & CEO at Samsung Southwest Asia.
Helped by an increasing working inhabitants and rising disposable incomes, Indians are upgrading their purchases and are prepared to shell out extra cash to purchase premium merchandise.
“The market itself is moving towards premium. It is a phenomenon which is cutting across—-be it television, refrigerator, washing machines, our galaxy devices or laptops. In our own brand stores, we have reached a point where now 65%-66% of the sales is coming from this category,” Sumit Walia, senior director D2C enterprise at Samsung India advised TOI.
