HYDERABAD: Bharti Airtel, which not too long ago rolled out its new AI-powered spam detection system, on Monday mentioned it has efficiently recognized and blocked 122 million potential spam calls and a pair of.3 million spam SMS messages in Telangana and Andhra Pradesh alone in the 10 days because it was rolled out.
The telco, which launched the spam detection system in Sept finish as a free service for all prospects, has round 33.8 million prospects throughout the 2 Telugu states.
Sources mentioned pan-India, not less than a billion calls have been blocked by the spam detection system to date.
Shivan Bhargava, CEO for AP, Telangana and Kerala, Bharti Airtel, mentioned the spam detection system has been developed in-house by a crew of knowledge scientists based mostly out of Delhi NCR with an eye fixed on checking the surge in spam and rip-off calls and SMSes.
“The AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as `suspected spam’. The network, powered by a state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call and SMS frequency and call duration amongst several other parametres, on a real-time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately,” he defined.
The answer presents a dual-layered safety thanks to 2 filters – one on the community layer and the second on the IT programs layer.
“Every call and SMS passes through this dual-layered AI shield. In two milliseconds the solution processes 1.5 billion messages and 2.5 billion calls. This is equivalent to processing 1 trillion records on a real time basis using the power of AI,” he defined.
The system additionally alerts prospects to malicious hyperlinks acquired by way of SMS for which Airtel has constructed a centralised database of blacklisted URLs.
“Every SMS is scanned in real time by the AI algorithm to caution users from accidentally clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behaviour,” Airtel mentioned.
