Who is Nidhi Yadav? Aks has its headquarters in Gurgaon.
Nidhi Yadav, a pc engineer by schooling background, was working in Deloitte when she realised she did not like going to the workplace. During a presentation, she was requested a query: When was the final time she felt like coming to the workplace? Her reply was ‘by no means’. This dialog modified the course of her skilled life. The Indore-born girl was inspired by her seniors to do what she needed to do in life: vogue. To foray into the world, she wanted the precise schooling. So she studied a one-year course on the Polimoda Fashion School, Florence. She bought a job in Italy however she selected to return to India to be along with her household.
In the yr 2014, she launched an organization known as Aks. She invested simply Rs 3.5 lakh. The firm’s goal had been ladies between the ages of 18-35 who wish to put on modern ethnic garments at reasonably priced costs. It took some time for the corporate to ascertain itself however inside 5 years of starting. In the yr 2019-2020, the corporate’s revenues crossed Rs 100 crore.
Her household was first shocked at her choice to start out the corporate. However, they later got here round and supported her. Before launching the corporate, she researched for six months on Zara, one of the vital promoting manufacturers on this planet. Her first technique that labored for her on the time was launching 20 types each two weeks.
She and her husband had her challenges. They used to journey to Gurugram to Jaipur each weekend together with their toddler daughter to supply the supplies. Now the corporate employs a community of a number of items with separate features, in Jaipur.
The firm’s income was Rs 1.60 crore in 2014. It turned a Rs 8.50 crore income firm the subsequent yr. In 2018, the corporate’s income was Rs 48 crore.
Aks has its headquarters in Gurgaon. By late 2021, her firm’s income had grown to Rs 200 crore with none exterior funding, she instructed Indian Retailer in an outdated interview.
The pandemic introduced issues in addition to alternatives for the corporate. Since the manufacturing was closed and so they needed to offer their employees salaries, they began manufacturing masks and PPE kits. They had a variety of waste fabric. They used it to make a kidswear vary.
They additionally made a sibling assortment which was a hit. Their present income is at present unknown. However, within the interview, they had been trying to hit the Rs 500 crore income mark in 2023-2024.
