Extreme heat hits car sales as buyers stay away

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NEW DELHI: Searing heat throughout many components of the nation could also be powering demand for ACs, chilly drinks, and fridges, however has briefly punctured the expansion of car, SUV and two-wheeler firms as customers stay away from dealerships to keep away from excessive heat.
Companies such as Maruti Suzuki, Hyundai, Mercedes-Benz, and Stellantis instructed TOI that client footfalls have declined as temperatures proceed to stay harsh throughout many key cities, particularly in north India.
Federation of Automobile Dealers’ Association (FADA) has expressed concern over declining demand. “The soaring heat in north India has significantly impacted showroom footfalls, resulting in a decrease of approximately 15-16%. Extreme temperatures have deterred customers from venturing out, directly affecting our sales,” FADA president Manish Raj Singhania stated.
Hyundai India COO Tarun Garg stated the corporate is aware of challenges posed by the heatwave. “To enhance convenience, we have extended our showroom hours and test drive availability into the late evenings,” he stated.
Maruti additionally stated that enterprise is impacted. “Elections and scorching heat have impacted overall sales in May… the scorching heat has an impact on the northern zones because obviously in afternoon customers are not going to come and take a test drive,” Partho Banerjee, senior govt officer (advertising & sales) stated.
The heat has additionally seen many potential prospects of luxurious vehicles journey overseas. “Many of our customers travel abroad during summer break or have alternate residences in the UK or US. That leads to lower showroom footfalls in May and June,” Mercedes India MD Santosh Iyer stated.
Tata Motors MD Shailesh Chandra stated the phenomenon is prone to “dampen the demand temporarily” in first quarter of this fiscal.


Nilesh Desai
Nilesh Desaihttps://www.TheNileshDesai.com
The Hindu Patrika is founded in 2016 by Mr. Nilesh Desai. This website is providing news and information mainly related to Hinduism. We appreciate if you send News, information or suggestion.

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