NEW DELHI: Home-grown FMCG main Emami on Saturday introduced the acquisition of the remaining 49.6 per cent stake in Helios Lifestyle, which owns male grooming model ‘The Man Company‘. Helios Lifestyle is already a subsidiary of Emami with 50.4 per cent shareholding, in accordance to an announcement from Emami.
“The completion of the acquisition of Helios by Emami will strengthen its presence in the fast-growing digital-first premium male grooming segment,” it mentioned.
Emami had beforehand acquired 33.09 per cent fairness stake in Helios in two tranches — one in December 2017 and the opposite in February 2019. Later, it elevated the stake to 50.4 per cent in 2022.
The Man Company, a digital-first life-style model, gives premium males’s grooming merchandise in classes together with fragrances, skincare, hair care, physique care and beard administration.
“The segment offers huge potential for innovation & growth. Emami is already an active player in the male grooming segment through its brand Fair and Handsome,” the assertion mentioned.
According to the Kolkata-headquartered firm, Indian male grooming merchandise are quickly gaining traction, driving spectacular market development.
“We are happy to have not only invested in ‘The Man Company’ as we could foresee its huge potential but equally impressed and happy with the promoter’s vision and commitment towards making it a formidable brand. With the completion of the 100 per cent acquisition of the company, we are excited to take the brand to its next level of growth,” it mentioned.
Earlier this month, Emami Chairman R S Goenka in the AGM of the corporate had mentioned it is going to preserve exploring alternatives for inorganic and strategic development to enter new product classes.
Emami, which has acquired AloFrut, Creme21 and Zandu in the previous, will proceed to discover such development alternatives, permitting it to enter a brand new phase and increase its play space.
In its newest annual report, Emami mentioned that 45 per cent of its topline in FY24 got here from acquired manufacturers, and the proportion of revenues coming from non-rural geographies has elevated.
Emami, which owns manufacturers Navratna, Boroplus, Zandu, Fair and Handsome, Kesh King and Dermicool, had reported a turnover of Rs 2,921.57 crore for FY24.
“The completion of the acquisition of Helios by Emami will strengthen its presence in the fast-growing digital-first premium male grooming segment,” it mentioned.
Emami had beforehand acquired 33.09 per cent fairness stake in Helios in two tranches — one in December 2017 and the opposite in February 2019. Later, it elevated the stake to 50.4 per cent in 2022.
The Man Company, a digital-first life-style model, gives premium males’s grooming merchandise in classes together with fragrances, skincare, hair care, physique care and beard administration.
“The segment offers huge potential for innovation & growth. Emami is already an active player in the male grooming segment through its brand Fair and Handsome,” the assertion mentioned.
According to the Kolkata-headquartered firm, Indian male grooming merchandise are quickly gaining traction, driving spectacular market development.
“We are happy to have not only invested in ‘The Man Company’ as we could foresee its huge potential but equally impressed and happy with the promoter’s vision and commitment towards making it a formidable brand. With the completion of the 100 per cent acquisition of the company, we are excited to take the brand to its next level of growth,” it mentioned.
Earlier this month, Emami Chairman R S Goenka in the AGM of the corporate had mentioned it is going to preserve exploring alternatives for inorganic and strategic development to enter new product classes.
Emami, which has acquired AloFrut, Creme21 and Zandu in the previous, will proceed to discover such development alternatives, permitting it to enter a brand new phase and increase its play space.
In its newest annual report, Emami mentioned that 45 per cent of its topline in FY24 got here from acquired manufacturers, and the proportion of revenues coming from non-rural geographies has elevated.
Emami, which owns manufacturers Navratna, Boroplus, Zandu, Fair and Handsome, Kesh King and Dermicool, had reported a turnover of Rs 2,921.57 crore for FY24.
