NEW DELHI: A recent push is being given to counter spam and unsolicited industrial communication with the division of telecom (DoT), regulator Trai, and non-public telcos initiating new programmes to counter the menace that can be main to cyber frauds and phishing assaults.
Regulator Trai and DoT have been cracking down on spammers and blocking numbers which can be seen to be partaking in fraudulent actions.Also, they’ve held conferences with high representatives from telecom corporations time and once more, asking them to be vigilant on such actions whereas stipulating new guidelines to counter it.
Airtel has additionally not too long ago launched a brand new AI-led initiative to detect spam and warn its prospects, whereas Vodafone Idea stated it’s leveraging blockchain expertise to launch an SMS spam management system.
Trai and DoT have thus far disconnected over one crore cell connections to verify pesky callers and fraudsters. “Till date, more than one crore fraudulent mobile connections have been disconnected with the help of Sancharsaathi. Further, 2.27 lakh mobile handsets have been blocked for involvement in cybercrime/financial frauds,” they stated not too long ago.
In August, Trai initiated a significant crackdown towards pesky calls because it requested cell operators to disconnect the telecom sources of entities which can be discovered misusing bulk connections for making spam calls. It stated that such entities will face blacklisting by all operators for up to two years.
And from Oct 1, Trai has additionally mandated that telecom corporations verify the transmission of SMSes that comprise internet hyperlinks that aren’t whitelisted. The new rule has additionally been introduced in to curb the misuse of SMS headers and content material templates, guaranteeing a safer and environment friendly telecom ecosystem.
Also, the regulator has mandated telecom operators to be sure that all messages from sender to receiver are traceable from November 1 onwards.
Earlier this month, Airtel additionally launched a network-based, AI-powered spam detection resolution that can considerably clear up the problem of spam calls and messages. The instrument, which comes freed from value, alerts prospects in real-time to all suspected spam calls and SMSes.
“Spam has become a menace for customers. We have spent the last 12 months to solve this comprehensively… (and) shield our customers from the continuous onslaught of intrusive and unwanted communications,” Airtel CEO Gopal Vittal stated.
Vodafone Idea stated it has arrange a URL whitelisting platform that will likely be going stay quickly. “Vi plays an active role along with TRAI, COAI, and other telecom operators to enforce the Unsolicited Commercial Communication (UCC) regulations, aiming to significantly reduce spam calls from unregistered telemarketers,” the corporate stated.
