Paris: Decathlon, the famend French sports activities model, has set its sights on India, aiming to make it one in all its high 5 markets throughout the subsequent 5 years. The firm plans to open 10 new stores in India yearly, mentioned Steve Dykes, chief retail and nations officer.
He mentioned this on the sidelines of an occasion in Paris, the place the corporate unveiled its new emblem, referred to as the “orbit”, and a brand new model id.Dykes highlighted the potential of India’s huge home market, noting that 60% of Decathlon merchandise offered in India are already made in the nation. “We want to get to 90% to 95%, if possible,” Dykes mentioned. “India is already in the top 10 markets and we want it to get into the top five. I feel we are really on the right track at the moment. And let’s hope within the five years it will be in the top five,” he added. The firm has 122 stores in 19 states.
Decathlon is eager to make sure the sustainability of its merchandise and goals to supply parts as shut to India as potential. This aligns with ‘Make in India’ initiative, which the corporate has been supporting since Modi’s tenure as CM of (*10*). Dykes additionally emphasised the altering sporting tradition in India, with an growing variety of individuals selecting sports activities as a profession.
Barbara Martin Coppola, world CEO of Decathlon, burdened the significance of creating sports activities pleasant and accessible. She highlighted the position of sports activities in selling well being and well-being, particularly in a quickly altering world marked by growing stress, sedentary life, and overconsumption.
(The author was in Paris on the invitation of Decathlon)
He mentioned this on the sidelines of an occasion in Paris, the place the corporate unveiled its new emblem, referred to as the “orbit”, and a brand new model id.Dykes highlighted the potential of India’s huge home market, noting that 60% of Decathlon merchandise offered in India are already made in the nation. “We want to get to 90% to 95%, if possible,” Dykes mentioned. “India is already in the top 10 markets and we want it to get into the top five. I feel we are really on the right track at the moment. And let’s hope within the five years it will be in the top five,” he added. The firm has 122 stores in 19 states.
Decathlon is eager to make sure the sustainability of its merchandise and goals to supply parts as shut to India as potential. This aligns with ‘Make in India’ initiative, which the corporate has been supporting since Modi’s tenure as CM of (*10*). Dykes additionally emphasised the altering sporting tradition in India, with an growing variety of individuals selecting sports activities as a profession.
Barbara Martin Coppola, world CEO of Decathlon, burdened the significance of creating sports activities pleasant and accessible. She highlighted the position of sports activities in selling well being and well-being, particularly in a quickly altering world marked by growing stress, sedentary life, and overconsumption.
(The author was in Paris on the invitation of Decathlon)
