Artificial Intelligence: Infosys signs Nadal as brand ambassador


BENGALURU: Infosys has roped in tennis star Rafael Nadal as its brand ambassador as it serves up AI-powered experiences. Infosys has signed a three-year partnership with Nadal.
This marks Nadal’s first-ever collaboration with a digital providers firm the place Infosys and Nadal’s teaching group are growing an AI-powered match evaluation device. This customized device will debut at Roland-Garros 2023 and can be obtainable actual time to Nadal’s teaching group to trace insights from his video games by finding out dwell matches and historic information concurrently.
As the digital associate for the ATP, Roland-Garros, Australian Open, and The International Tennis Hall of Fame, Infosys has helped reimagine the tennis ecosystem for a billion followers globally leveraging AI, cloud, information analytics and digital experiences. Infosys has launched video and stats evaluation platforms for gamers and coaches to revolutionize coaching, bolstered match evaluation with AI-assisted journalism platforms for broadcasters to put up partaking content material, and launched new methods for followers to interact with the sport.
Infosys has reimagined experiences together with blended actuality, social VR and 3D artwork museums to increase the historical past and heritage of tennis to followers globally.
In addition, Infosys’ partnership with Tennis has additionally prolonged to serve the communities world wide, an excellent instance being STEM schooling, made partaking by the lens of tennis, to allow younger youngsters to develop a deeper appreciation for STEM research by Tennis Australia.
Nadal stated, “I’m delighted to join hands with Infosys, as they work to not only adapt the experience of tennis to the times, but also empower people in our communities to be part of a brighter future. I am thrilled with how Infosys has brought its digital expertise across industries to the global tennis ecosystem. It has transformed the tennis experience for a billion global fans and has truly empowered all players on the tour with analytics they could have only dreamt of a few years ago. Also, the impact that Infosys is making beyond the court – creating the next opportunity for people, businesses, and communities – deeply inspires me. I believe it’s our shared purpose towards societal good that makes our handshake truly meaningful.”
Infosys CEO and MD, Salil Parekh, stated, “It is an honor to welcome Rafa – one of the world’s most respected tennis champions and humanitarian — to the Infosys family. His tireless efforts to adapt to stay ahead of the game reflects our own aspirations to continuously evolve and be relevant to our clients who are looking to thrive in a changing world. This collaboration, for brand Infosys, is inspired by our passion to both help the game of tennis and the businesses of our clients to adapt and navigate their next.”
Recently, Infosys and the International Tennis Hall of Fame (ITHF) launched a dynamic metaverse museum. In a Hall of Fame first, this interactive, immersive providing brings the museum’s assortment and the tales of its Hall of Famers into the Metaverse.

Nilesh Desai
Nilesh Desai
The Hindu Patrika is founded in 2016 by Mr. Nilesh Desai. This website is providing news and information mainly related to Hinduism. We appreciate if you send News, information or suggestion.


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