NEW DELHI: Call it the rising love of Indians for luxurious, however Apple has reaped a bumper harvest on the pattern as its two company-owned stores – that have been launched by international CEO Tim Cook in April final 12 months with a lot fanfare – have scored huge.
Sale from the two stores – at BKC in Mumbai and Select City Mall in Delhi – has scored a revenue of over Rs 600 crore within the first full 12 months of operation, making it maybe one of many quickest scale-ups for any kind of shopper retail operation within the nation, sources informed TOI.
The quantity was achieved even when Apple has a listing of premium reseller channel within the nation, whereas additionally being retailed by way of 1000’s of multi-brand retailers throughout cities. Also, Apple sells merchandise from its personal (company-run) on-line platform, whilst different common ecommerce platforms akin to Flipkart and Amazon additionally do the identical.
“The growth is unprecedented, and this strong number is perhaps the reason that has prompted Apple to recently announce opening of four more company-owned stores in India,” the sources mentioned. The firm mentioned it’s going to open new retailers in Bengaluru, Delhi-NCR area, Pune, other than a second one in Mumbai.
The firm’s total gross sales in India have been rising strongly because it additionally will increase its manufacturing focus right here, and is known to have crossed over Rs 65,000 crore (home) within the earlier fiscal, rising by 33% year-on-year.
Speaking concerning the company-owned stores enterprise, the sources mentioned round 60% of the revenue has come from Delhi, regardless that the dimensions of the outlet is smaller.
The Apple stores, that are a daily characteristic throughout a lot of the developed international locations, allow the corporate to showcase its merchandise, their options and use instances extra elaborately with a a lot richer buyer expertise.
Apple Mumbai retailer has over 100 staff who collectively who cater to a various set of viewers and communicate over 20 languages. The Delhi retailer has greater than 70 extremely expert retail group members.
Sources mentioned that Apple expects numbers to stay sturdy with rising adoption of not solely its flagship iPhone smartphone, however even the watch, Macbook and AirPods.
