Anti-fake review norms to be mandatory for e-commerce companies


NEW DELHI: Government is ready to make anti-fake review norms mandatory for e-commerce companies to defend client curiosity. The client affairs division plans to notify the Quality Control Order (QCO) for on-line client critiques after a voluntary push failed to successfully curb pretend critiques.
The division had issued high quality norms for e-tailers a 12 months in the past, prohibiting them from publishing paid critiques and demanding disclosure of such promotional contents.”Some entities claim that they are complying with it. But, fake reviews are still getting published. We are holding consultation with the stakeholders this week. We want to make these standards mandatory to protect consumer interest,” mentioned client affairs secretary Nidhi Khare.
The Bureau of Indian Standards (BIS) has give you draft norms for “Online Consumer Reviews” and circulated it amongst stakeholders. The draft QCO specifies that each one organisations (termed as review administrator) managing and publishing on-line client critiques shall adjust to the norms. They should make sure that solely “genuine” critiques get revealed they usually will not publish any “fake or false” client critiques on-line
As per draft norms, entities shall not publish critiques which were bought and/or written by people employed for that function or the provider or by a 3rd celebration. They cannot reward or incentivise customers primarily based on the content material of the review submitted. “The organisation shall not edit reviews to alter their message. The organisation shall not prevent or discourage people from submitting negative reviews,” it mentioned.

Nilesh Desai
Nilesh Desai
The Hindu Patrika is founded in 2016 by Mr. Nilesh Desai. This website is providing news and information mainly related to Hinduism. We appreciate if you send News, information or suggestion.


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