After row, Cerelac comes without refined sugar

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NEW DELHI: Six months after going through an argument over excessive sugar ranges in Cerelac, Nestle India introduced the launch of its child meals with no refined sugar. “We have achieved our ambition of introducing ‘Cerelac’ variants with no refined sugar,” chairman and managing director Suresh Narayanan mentioned. This was initiated three years in the past and has culminated this 12 months with the introduction of latest Cerelac variants with no refined sugar, he added.
The expanded Cerelac vary in India will now include 21 variants, of which 14 variants can have no refined sugar. Of these 14 variants, seven will likely be accessible by Nov-end and the steadiness will likely be launched within the coming weeks.
In April, the FMCG biggie discovered itself in eye of the storm after a report by Public Eye, a Swiss investigative organisation and the International Baby Food Action Network (IBFAN) charged that Cerelac child cereal merchandise offered in India contained added sugar. As towards this, in Europe, the report claimed, the corporate doesn’t add any sugar to its toddler vitamin merchandise.
Elaborating on outcomes, Narayanan mentioned “Despite a challenging external environment with muted consumer demand and high commodity prices especially for coffee and cocoa, we remained resilient in our pursuit to deliver growth. This quarter, five of our top 12 brands grew at double-digit,” he added.
The firm reported a consolidated web revenue of Rs 899 crore for the second quarter ended September 30, 2024, barely down from Rs 908 crore reported within the corresponding interval final 12 months. Its gross sales elevated over 1% to Rs 5,075 crore. Some key manufacturers witnessed strain as a consequence of softer shopper demand and we give attention to them and have put in place strong motion plans. …In the final 9 months, 65% of our prime 12 manufacturers, together with Maggi noodles, confirmed optimistic quantity progress, he acknowledged.
The drinks enterprise continued to do effectively and has posted excessive double-digit progress.