Politechnica has been on the forefront of this shift, crafting methods that resonate with ladies’s wants and aspirations.
Over the previous few years, ladies voters have emerged as some of the influential demographics in Indian elections. No longer seen as passive contributors, they’re lively decision-makers reshaping political campaigns. Politechnica, led by founders Chirag Choudhary and Ishan Rajput, has been on the forefront of this shift, crafting methods that resonate with ladies’s wants and aspirations. The 2024 Maharashtra Vidhan Sabha elections exemplify this pattern, the place women-centric insurance policies and focused outreach grew to become important to electoral success. At Politechnica, we imagine in our core values: Insight. Creativity. Impact. These values drive each marketing campaign we design and execute.
Women Voters as Game Changers
With 46.6 million registered ladies voters in Maharashtra, their affect on this election can’t be overstated. Across city and rural constituencies, ladies voters demanded options to long-standing points like security, healthcare, job creation, and schooling. The turnout figures mirror this rising enthusiasm—ladies voters are closing the hole with their male counterparts and, in some instances, even surpassing them.
In Himachal Pradesh, Politechnica’s marketing campaign technique created historical past by securing a document voter turnout, the place for the primary time within the state’s Vidhan Sabha historical past, extra ladies voters participated than males. This victory wasn’t simply electoral; it highlighted how ladies are stepping up as key decision-makers in shaping the nation’s political future.
“As an organization, we firmly believe that empowering women is the cornerstone of meaningful societal change,” mentioned Chirag Choudhary, co-founder of Politechnica. “When you uplift a woman, you strengthen a family; when you empower families, you transform villages; and when villages thrive, the nation prospers. Our campaigns focus on addressing the real issues women face, ensuring their voices drive progress and shape the future of our democracy.”
From “Revdi” to Empowerment
What was as soon as dismissed as “revdi” or election freebies is now being reframed as instruments of empowerment for ladies. Initiatives just like the Ladki Bahina Yojana in Maharashtra and the Ladli Behna Yojana in Madhya Pradesh should not nearly direct money transfers—they characterize a broader shift in how ladies’s points are being prioritized in policy-making.
While these schemes have acquired reward, their success varies throughout areas. In rural Maharashtra, ladies expressed gratitude for the ₹1,500 month-to-month support. However, in city areas, rising inflation dampened the scheme’s enchantment, with many citizens calling for systemic options reasonably than one-time help. This highlights the gray space in coverage affect, with combined outcomes relying on the demographic.
Bridging the Urban-Rural Divide
Women’s wants range considerably between city and rural areas. Urban ladies prioritize points like air air pollution, property taxes, and public transport, whereas rural ladies focus on water, healthcare, and schooling for his or her kids. Politechnica’s methods fastidiously balanced these numerous wants, serving to candidates craft messages that addressed particular challenges.
For occasion, in constituencies with poor public transport infrastructure, Politechnica suggested candidates to vow tangible enhancements resembling higher bus stands and enhancing security by means of photo voltaic streetlights. These measures resonated deeply with ladies, who’ve traditionally borne the brunt of insufficient infrastructure.
Innovative Schemes to Empower Women
In 2022, Politechnica took this pattern a step additional, crafting campaigns that addressed ladies’s key issues at a deeper degree. By focusing on actual, actionable points, we drove transformative change by means of:
• Education for Children: Advocating higher college infrastructure and monetary support to make sure each little one, particularly ladies, will get high quality schooling.
• Youth Upskilling Programs: Training unemployed youth in market-ready expertise to alleviate family anxieties and empower households.
• Solar Street Lamps for Safety: Making public areas safer for ladies in rural and concrete areas with sustainable lighting options.
• Mobile Ambulances: Addressing important gaps in healthcare entry by deploying cellular items, particularly in distant areas the place the closest hospital is over 65 km away.
Grassroots Outreach and Digital Engagement
Politechnica’s women-centric campaigns utilized grassroots networks, self-help teams (SHGs), and native influencers to amplify messaging. Door-to-door campaigns addressing maternal well being issues and water accessibility struck a chord in rural areas, whereas focused social media outreach on platforms like Instagram and WhatsApp engaged younger, educated ladies voters in city areas.
Politechnica: Driving Change Across States
Politechnica’s experience in political consulting has led to impactful campaigns throughout six states, together with Maharashtra, Himachal Pradesh, and Chhattisgarh. The agency’s focus on understanding native demographics and crafting tailor-made methods has made it a trusted identify amongst political events. Having labored with nationwide and regional events, a number of Ministries of states and the centre and Chief Ministers alike, Politechnica is now increasing additional into the south and the north, with thrilling tasks lined up for the upcoming Municipal Corporation elections in Maharashtra, the Delhi Vidhan Sabha elections, and the Bihar state elections scheduled for 2025.
The Accountability Factor
At Politechnica, we imagine in impact-driven politics—a philosophy that prioritizes long-term options over fast fixes. We push our purchasers to embrace this strategy, because it not solely yields the very best returns for his or her political careers but in addition serves the better good of the general public they characterize. By uplifting ladies and making certain their issues are addressed, Politechnica continues to form campaigns that make a long-lasting affect.
